Home & Commercial Cleaning
M&M Cleaning Service
Renton home cleaning serving nearby cities too.
A complete identity for a small, owner-run cleaning team that cares about consistency, communication, and detail. Anchored on a client-specified cyan, warmed with a complementary pink, and grounded by a friendly navy ink. The Caregiver archetype keeps the voice calm and never pushy, so a homeowner feels comfortable trusting them with the front-door key.
Logo
Palette
Primary Cyan
#61ddeb
Soft Cyan
#b7ebf3
Cyan Deep
#1f9fb3
Primary Pink
#f08bab
Pink Deep
#d96a92
Pink Soft
#fbd2de
Ink (Navy)
#1c2f4a
Background
#fdf6f8
Typography
Fraunces
Display: headings, big stat values, and the wordmark. Set on its Soft axis for warmth.
Nunito
Body & UI: copy, navigation, buttons, and chips. Rounded terminals echo the soap-bubble motif.
Brand principles
Caring, not corporate
The Caregiver archetype guides everything. A homeowner should feel these people are careful and reliable, not sold to by a franchise.
Always pair cyan with pink
Pink alone reads too candy and cyan alone reads too clinical. Balancing the two keeps the brand warm and trustworthy.
Calm, never pushy
Short, warm sentences and no pressure tactics, discounts, or hype. The brand sounds like a small local business that knows what it is doing.
Flat and soft
Flat color only, no gradients or glass effects, with rounded corners and a soap-bubble motif throughout.
In use
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