Social Media Management & Creator
Lexy Lamparelli
A warm, editorial personal brand for a social media creator.
A creator personal brand built like an editorial: a soft cream palette grounded by a single editorial red, an italic Cormorant Garamond display voice, and generous rounded shapes. It reads as polished and personal rather than a link-hub or resume page.
Logo
Palette
Cream
#f1efeb
Deep Cream
#ebe7e1
Editorial Red
#b00f06
Ink
#241713
Typography
Cormorant Garamond
Display: headlines and the monogram, often italic, for an elegant editorial voice.
Inter
Body & UI: copy and navigation, keeping the editorial display type readable.
Brand principles
Editorial, not link-hub
The brand is treated like a magazine spread, so the work reads as a polished personal brand rather than a list of links.
Warm cream, one red
A soft cream base with a single editorial red keeps the palette calm and confident, letting the content carry the page.
Soft and generous
Rounded corners and open spacing make the brand feel personal and inviting, in step with a creator audience.
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