Restaurant & Hospitality
La Joya Mexican Cafe
A bold, editorial identity rooted in the colors of the Mexican flag.
A family-run Mexican cafe identity built around the green and red of the Mexican flag, a stark black-and-white editorial layout, and the distinctive Algerian display face. Solid colors, hard edges, and zero gradients keep it confident and unmistakably handmade, carrying from the printed menu to the website.
Logo
Palette
Bandera Green
#006847
Chili Red
#ce1125
Paper White
#ffffff
Ink Black
#000000
Typography
Algerian
Signature display face for headlines and the brand wordmark. The decorative, high-impact serif is the centerpiece of the identity.
Inter
Body & UI: menus, descriptions, and navigation, for clean legibility under the bold display type.
Brand principles
Algerian is the signature
The bold, ornamented Algerian display face is the heart of the brand. It carries the headlines and the wordmark and makes the cafe instantly recognizable.
Colors of the flag
Green and red on black and white tie the brand directly to Mexican heritage, with papel-picado accent colors reserved for festive moments only.
Editorial and solid
Hard edges, square corners, solid colors, and no gradients give the cafe a confident, print-editorial feel rather than a templated small-business look.
In use
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