Flooring Contractor
JRC Flooring LLC
A warm, grounded identity for a Federal Way flooring contractor.
A one-page flooring business brand built around warm oak browns, deep walnut, and amber accents sampled directly from the hardwood JRC installs. The system reads as credible and craftsman, not generic contractor, and carries from the live site through the appointment flow and future print.
Logo
Palette
Deep Walnut
#2a1f17
Dark Oak
#4b3729
Warm Oak
#8b6b3f
Amber Accent
#d4a574
Cream Page
#f5f0e6
Typography
Playfair Display
Editorial display for section titles and the hero statement.
Inter
Body & UI copy, service details, and the appointment form.
Brand principles
Grounded in the material
Colors come straight from the hardwood JRC installs so the brand reads honest and craftsman.
Mobile-first clarity
The brand is tuned for a phone-first audience, where tap targets and type scale matter more than ornament.
Bilingual friendly
Copy and calls to action read naturally in English or Spanish so both audiences land on the same confident brand.
In use
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