Automotive Refinishing
Jonathan Crespo
A controlled luxury automotive identity for a Bellevue paint specialist.
A personal brand system for a high-end automotive paint specialist working on European and exotic cars in Bellevue, Washington. The identity uses solid black, white, metallic greys, and one restrained azure accent sampled from Jonathan's refinishing work, so the portfolio feels precise, expensive, and craft-driven without turning into a generic car-site template.
Logo
Palette
Gallery White
#f4f5f6
Surface
#ffffff
Graphite
#0b0b0c
Steel
#25272b
Muted Metal
#6b7078
Revuelto Azure
#2353a4
Bronze Wheel
#b9863c
Typography
Geist
Display and body: tight, slightly negative tracking on headings for a precise, engineered feel.
Geist Mono
Functional labels and metadata, used sparingly to give the system a precise workshop feel.
Brand principles
Precision over decoration
The system uses hard lines, controlled spacing, and a single accent bar so the paint work stays in command.
Luxury without noise
Metallic neutrals and solid surfaces make the site feel premium without relying on glass, glow, or trendy effects.
Craft first
The visual system supports close-up booth work, finish detail, and process proof instead of generic automotive lifestyle imagery.
In use
Want a brand like this?
We build identities that earn trust and stay consistent as you grow.
Start a brand project